MyCEB and BESarawak forge new events collaboration

Malaysia Convention & Exhibition Bureau (MyCEB) and Business Events Sarawak (BESarawak) have announced a new business events collaboration at the “Meet in Malaysia @ Sarawak” roadshow in conjunction with the launch of Kuching as a member of the Hybrid City Alliance.

The Hybrid City Alliance was launched in December 2020 to offer solutions for national and international events taking place across multiple cities.

“Hybrid events are a key example of how Sarawak’s business events are proceeding with digital transformation,” said Sarawak’s Chief Minister, Abang Abdul Rahman Zohari Abang Openg.

“While we accelerate our digital capabilities, there is still an emphasis on the importance of face-to-face meetings.”

Malaysia’s Minister of Tourism, Arts and Culture Nancy Shukri, welcomed the significant outcome of the collaboration with Sarawak in “Meet in Malaysia” campaign.

“I am pleased to see MyCEB collaborating well with the state government in bidding for international conferences,” she said.

“From 2010 until 2020, MyCEB has supported 86 events for Sarawak, bringing in over 40,000 delegates which have contributed RM457.0 million in estimated economic impact.

“Under the Meet in Malaysia campaign the campaign has supported four events that will be held in Sarawak, expecting 2,600 delegates and contributing to RM26.9 million in estimated economic impact.”

Sarawak’s Minister of Tourism, Arts and Culture Karim Rahman Hamzah said Sarawak has secured 105 business events worth approximately RM332.1 million in total economic impact.

“I encourage planners to experience our destination and organise business events in Sarawak,” Hamzah said.

“My ministry will support you all the way through our agency.”