Multi-sensory experience Imaginator heading to Gold Coast


Plans for a new multi-sensory immersive experience on the Gold Coast’s Surfers Paradise have been unveiled.

The Imaginator is expected to operate for two years starting in March, after running in Brisbane and Melbourne over the past three years.

The Imaginator will feature 15 immersive experiences, five of which are new and exclusive to Gold Coast, including an 80sqm illuminated inflatable structure which will use projection, LED light and sound to create a “soft sensory space to lay back and dream in”.

“Prepare to embark on a journey into the extraordinary at Imaginator, a groundbreaking fusion of audiovisual art, lighting installations, futuristic gaming, and inflatable architecture,” creative director Nick Ennis told the Gold Coast Bulletin.

“This innovative creation is redefining the boundaries of immersive entertainment, offering a one-of-a-kind experience that seamlessly blends technology and imagination.

“Imaginator builds a constant sense of anticipation. Each room is slowly revealed as you move through the space and a different atmosphere and mood is presented. You can play, explore, relax or engage at your own pace. There are chairs and lounges throughout the experience to encourage lingering when the moment feels right.

“Explore the multi-sensory and interactive play space at your leisure with the experience taking anywhere from a 15-minute walk-through to an hour-long immersion.”