Mulpha Events aquires the Australian Adventure Expo

expo
Louise Brooks, director of Brooks Events, and Greg Shaw, Mulpha Australia’s CEO.

Mulpha Events, the owner-operator of the Sanctuary Cove International Boat Show, has acquired the Australian Adventure Expo (AAE) from Brooks Events.

Launched in 2021, Australian Adventure Expo is Australia’s only trade exhibition for the outdoor adventure, 4×4, fishing and hunting sector, which is worth around $11 billion.

To ensure continuity for exhibitors and visitors, the team responsible for delivering the AAE has joined the Mulpha Events business.

“We have watched the progress of the Australian Adventure Expo over the last few years, and we are incredibly excited to welcome it to our portfolio of events delivered by the Mulpha Events business,” said Greg Shaw, Mulpha Australia’s CEO.

“We also look forward to welcoming the AAE team to the Mulpha Australia family.”

Louise Brooks, director of Brooks Events, said the acquisition will help “take the event to the next level”.

“We’ve absolutely loved developing the Australian Adventure Expo into an event the industry embraces today,” she said.

“We look forward to seeing its continued growth and success with Mulpha Events – their depth of experience, coupled with their knowledge of delivering and growing successful exhibitions is the perfect fit, and a seamless continuation of our work.

“I am thrilled to join the Mulpha Events team in making the Australian Adventure Expo an even bigger success. They have an incredibly strong capability and skill set within their team to build the AAE’s reputation and participation.”

Johan Hasser, general manager of Mulpha Events, said Louise has done a “fantastic job in building the exhibition”.

“We’re excited for the potential of the Australian Adventure Expo into the future,” he said.

Mulpha Events will stage the 2025 edition of the Australian Adventure Expo at the Brisbane Showgrounds on March 5-6.