Morrison announces $60m budget boost to bring back international tourism

Cairns is among the destinations looking to attract international visitors back after two years of border closures.

The federal government has announced a $60 million tourism cash splash today to help the country lure back international visitors following two years of border closures.

The majority of the funds ($45m) will go to a Tourism Australia campaign to attract international visitors to regional destinations including Tropical North Queensland, the Gold Coast, NSW north coast, Sunshine Coast, Great Ocean Road, the Whitsundays and the Hunter.

Tourism Tropical North Queensland will get an additional $15 million to attract visitors to the Great Barrier Reef.

Tourism Australia’s bid fund program will also be extended by $5 million.

“The package is about getting people on planes and getting them here,” said Prime Minister Scott Morrison.

“It’s about converting the strong interest in Australia to actual businesses.”

Tourism Minister Dan Tehan said there would be more campaigns later in the year.

“This campaign is just the start of a long-term strategy to restart tourism to Australia, with further investment in tourism marketing campaigns internationally to come in the second half of the year,” he said.