New online initiative MoreTix has been launched to promote a huge range of curated Brisbane events and experiences to people booking tickets at five of Brisbane’s largest event venues – Brisbane Entertainment Centre, Suncorp Stadium, Queensland Performing Arts Centre, Brisbane Powerhouse and Brisbane Convention and Exhibition Centre.
The first initiative of Brisbane Economic Development Agency’s (BEDA) new Better Brisbane Alliance, MoreTix will direct people buying a ticket to a local event to other activities occurring in Brisbane within a week of their planned visit. These offerings will be further customised based on the event purchased, from tailored suggestions for cultural or sporting events, to family-friendly events and activities.
Harvey Lister, CEO of ASM Global and member of the Better Brisbane Alliance, has been the driving force behind MoreTix.
“Brisbane is a city that attracts global superstars and major events from around the world, and this initiative will encourage visitors coming to Brisbane to see these events to extend their stay in our city,” he said.
“MoreTix is a dynamic marketing initiative that will leverage Brisbane’s hero event venues to share this huge spotlight with smaller venues, event organisers and tourism experiences – something they would currently only get through paid advertising.”
Deputy Premier Steven Miles said the initiative would ensure more visitors could experience more of the city’s tourism offerings.
“Brisbane is quickly becoming a world city in the lead up to the 2032 Games, and it’s initiatives like this that will ensure visitors to Queensland enjoy more of what Brisbane has to offer,” Miles said.
BEDA CEO Anthony Ryan said the innovative program would support Brisbane’s local tourism and events industry.
“Attracting a diverse calendar of major events and maximising the flow on of economic benefits to local businesses such as hotels, tourism operators and event organisers, is a key priority as we prepare for Brisbane 2032,” Ryan said.
“Through MoreTix, visitors to Brisbane will be enticed to stay longer in the city and explore more of our incredible tourism and events experiences, with the potential to supercharge Brisbane’s visitor economy and increase expenditure and economic outcomes for the whole region.”