Hotel commerce platform SiteMinder’s global consumer research series shows that 60 per cent of Australian travellers plan to travel either the same amount or more than prior to Covid in the coming year
According to The Dynamic Traveller: A New Era Of Hotel Guest, 54 per cent of Australian travellers expect higher accommodation standards in comparison to before the pandemic.
Highlighting their new, heightened need for control, of the 14 potential factors that influence where travellers are currently booking, accommodation that can be freely cancelled and modified is one of the top two priorities for almost a third of travellers globally.
In Australia, which has been impacted by snap lockdowns throughout the pandemic, a flexible approach to bookings is a top two priority for over 45 per cent.
“Australian travellers, like many around the world, have made a dramatic switch from international travel to staycations, road trips and domestic holidays, and many are clearly planning to ramp up their travel plans once restrictions ease,” said Mark Renshaw, Chief Marketing Officer at SiteMinder.
“Their pent-up travel desires mean, however, that their demands over the coming year will be unrelenting and they will not be forgiving of dropped or otherwise average standards.
“There are material consequences for hotels that aren’t prepared, including lost business, a tarnished brand and negative online reviews, which are the last things hoteliers need after the 18 months they’ve endured.”
Other findings from the Australian survey showed that nearly four out of five Australian travellers are very supportive (9%), supportive (33%) or indifferent (37%) about their personal data being used to better their stay, such as through personalised marketing or experiential efforts. Only 7 per cent of Australian travellers are strongly opposed to their data being used in this way.
“SiteMinder’s latest findings are yet another reminder that the travel and hotel sectors have far from disappeared,” Renshaw said.
“They have merely changed in the face of disruption and will continue to change in the coming months and beyond.”