Minor Hotels expands with new Melbourne property

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Minor Hotels is continuing its expansion with the Oaks Melbourne on William Suites at 350 William Street.

The 220-room apartment hotel is the third Oaks property to operate under a franchise model, joining Oaks Toowoomba Hotel and Oaks Townsville Metropole Hotel.

Minor is also anticipating the opening of its first Avani Hotels franchise on the Sunshine Coast, with Avani Mooloolaba Beach Hotel due to open in late 2025.

“Franchising is an integral part of our company’s growth strategy,” said Nathan Kelly, director of franchising for Minor Hotels.

“It allows us to partner with local operators who understand their markets deeply, while providing them with the resources needed to thrive. This collaborative approach has been key to our success and will continue to drive our presence in new and existing key markets.”