Microhire has appointed Michael Davey as creative director.
With extensive experience in spearheading new creative projects, Davey will lead the full service offering through their creative arm, evoke.
“We will provide the strongest levels of creative direction and technical standards, by combining all our creative resources with digital services, customised event staging, while being backed by the largest audio, visual and IT inventory in the country,” said Davey.
“There is much to do, and always room to progress, it’s great to be back.”
The appointment comes at a pivotal time for Microhire, as they roll out their new positioning as a total event staging solution.
“Event staging companies are now competing against traditional exhibition, theming and styling companies, and creative direction has become an integral part of our offering,” said Frazer Watkins, regional general manager at Microhire.
“Microhire and evoke, specialise in transforming a customer’s message into an experience that will produce the outcome and objective that clients desire.
“Michael’s appointment is a firm commitment to deliver the highest-quality end-to-end solutions for our clients and put into play our new positioning.”