Messe Frankfurt is looking ahead with a new degree of optimism, with expectations of sales of over €500 million in 2022.
“If the pandemic situation continues to improve, we have every confidence that we will be able to get fully started again in all areas in 2022,” said Wolfgang Marzin, president and CEO of Messe Frankfurt.
“We are aiming for sales of over €500 million.”
Over the last 18 months, the Group has been scarcely able to generate any sales at all in Germany and was only able to hold events to a limited extent globally in countries such as China.
Since then, Messe Frankfurt has focused on ensuring sufficient liquidity for the Group.
“In spite of the strict cutbacks, the backing of our shareholders – the City of Frankfurt and the State of Hesse – means that, even in times like these, we are in a position to seize opportunities and invest counter-cyclically,” Marzin said.
“With outside capital and a shareholder loan, Messe Frankfurt’s financial position has been secured for the current financial year and well into 2022.”
Group sales in 2020 were approximately €257 million against around €736 million in 2019.
While a total of 153 events were held over the past financial year, the Group will also see a decline in all its financial performance indicators for the 12 month period.
“The need to hold all events entirely in digital form illustrated the importance of face-to-face interaction for success in business,” said Marzin.
“Changes will be of an evolutionary but lasting nature, with great advances being made in integrating valuable digital elements. Aspects relating to sustainability, growing environmental awareness and experience in digital interaction will lead to changes in behaviour – which, incidentally, was already happening before the coronavirus broke out.”
Messe Frankfurt is planning events in digital, hybrid and in-person formats for the third and fourth quarters of the current financial year.