Meliá rebrands 12 Vinpearl Hotels in Vietnam

Meliá Vinpearl Cua Sot Beach Resort.

Spanish hotel group Meliá Hotels International has completed the rebrand of 12 former Vinpearl hotels in Vietnam following its partnership with Vietnam’s largest domestic hotel owner.

The former Vinpearl hotels and resorts spread across the country have now come into Meliá’s portfolio, rebranding as Meliá Vinpearl.

The Meliá Vinpearl properties are already undergoing changes when it comes to gastronomy, wellness and sustainability.

“We want to create contemporary dining destinations where hotel chefs, mixologists and F&B associates are plugged into global and local consumer trends and are constantly innovating when it comes to taste, design and food culture,” said Steve Nunan, senior director of business development South East Asia for Meliá Hotels International.

“Some of the best sky bars in the country will be at our urban Meliá Vinpearl hotels. We’ll draw on our successful concepts to create must-visit places with the best views and delicious tapas.”

Melia’s spa concept, YHI Spa, that is found in Meliá properties globally will also be brought to all the Vinpearl hotels that already have an existing spa.

Render of Sol by Meliá Cam Ranh Bay.

Meliá Vinpearl properties can now be booked through Meliá’s corporate website.

“Vietnam is an extremely important market for us and now that the transition is complete it’s time for us to reach a wider audience,” said Nunan.

Meliá is also preparing to open a new hotel on the south-central coast in late 2023.

Sol by Meliá Cam Ranh Bay will offer 816 rooms and extensive meetings facilities.

The main hotel at the heart of the complex will offer 167 rooms and suites on 15 floors. Another 111 keys will fan out in 40 villas and 29 bungalows from the main building towards the white sands of Cam Ranh Bay, and two condotel towers (with a combined 538 keys) will flank each side of the spiral-shaped main building.

“For decades, our company has led the leisure and bleisure hospitality in the Mediterranean and the Caribbean, so we look forward to contributing to the development of the key holiday destinations in Asia-Pacific, bringing the most innovative hotel experiences to meet the expectations of modern travellers” said Gabriel Escarrer, CEO of Meliá Hotels International.