Melbourne to host 2025 UFI Asia Pacific Conference

MCEC's Senior Manager, Event & Venue Operations Yolanda La Porta, announcing MCEC as the host of the 2025 UFI Asia Pacific Conference.

Melbourne Convention and Exhibition Centre (MCEC) will host the 2025 UFI Asia Pacific Conference immediately following the Asia-Pacific Incentives and Meetings Event (AIME).

As the global association of the exhibition industry, UFI currently has over 850 organisations in 87 countries and regions signed up as members, representing more than 50,000 exhibition industry professionals.

In addition, the Australian Business Events Association (ABEA) will be hosting a meeting at the MCEC in the same week.

Delivering all three events in the same week offers international delegates maximum value for their trip to Australia, while drawing the attention of the global business events industry to Melbourne.

Melbourne Convention and Exhibition Centre chief executive Natalie O’Brien said it will be “a momentous week for the business events industry in the Asia Pacific region”.

“Coordinating these three events to be held in the same week and in the same location is an incredible outcome achieved through outstanding collaboration and partnership,” she said.

“I thank the teams at UFI, Melbourne Convention Bureau, AIME and ABEA for their cooperation and commitment to making this happen.”

UFI CEO Kai Hattendorf said they were thrilled to be bringing this flagship event to Australia for the first time.

The 2024 UFI APAC conference was held in Macau last week.

“By bundling AIME, UFI, and ABEA activities within one week, we will create an international industry hot spot, and a not to be missed opportunity for everyone in the sector to come together to network, learn, and do business,” he said.

ABEA Vice Chair Matt Pearce said both associations had the opportunity to discuss the 2025 UFI APAC Conference at AIME this year.

“These opportunities are rare, and the Australian Business Events Association is excited to be working alongside AIME to support UFI in delivering a positive and fruitful meeting for the industry,” he said.

The announcement was made at the 2024 UFI AP conference in Macau, which attracted close to 300 industry leaders from 22 countries.

Hosted by the Macau Fair & Trade Association, the event was held at The Parisian Macao and was co-located with the first-ever Event Directors Summit held in Asia.

“This was our first time bringing this event to Macau since 2008,” said Mark Cochrane, UFI Asia-Pacific Regional Director.

“Both Macau and its MICE industry have grown remarkably since then. This year’s conference was particularly successful in bringing together UFI members and industry leaders from around the region, including approximately 150 from Greater China.”

The 2025 UFI APAC Conference will be held in Melbourne on 13-14 February.