Melbourne secures three major conferences despite ‘challenging landscape’

Some much-needed good news has come from Melbourne, which has been chosen as the host city for three major conferences.

The International Trade Union Congress 2022, The International Conference on Social Work in Health and Mental Health 2022 and The International Geographical Congress 2028 have been secured by the Melbourne Convention Bureau (MCB) working in partnership with the Victorian Government, City of Melbourne and Business Events Australia.

Combined, these high-profile business events will deliver a $24.8 million economic contribution to the state, almost 15,000 room nights to boost the Victorian hotel and accommodation sector and drive 3750 delegates through the Melbourne Convention and Exhibition Centre doors.

“I’m pleased to say that MCB continues to secure international business events for Melbourne which will play a significant role in Victoria’s economic recovery in the years ahead,” said Melbourne Convention Bureau CEO Julia Swanson.

“News of these timely wins will provide a boost in the sector, instil ongoing confidence in attracting international business events to Victoria, and acknowledge their positive impact on the visitor economy, including boosting hotel occupancy, visitation to attractions and restaurants and dispersal across regional Victoria.”

Since the onset of the pandemic, the majority of this year’s events have been rescheduled, taking a toll on many players in the business events industry, with Swanson describing it as “a challenging landscape”.

“MCB has worked tirelessly with our clients to reschedule their business events, rather than cancel,” she said.

“We’ve had success here, with 70 per cent of planned events rescheduled to next year, subject to the opening timeline for Australian borders.”