Melbourne secures six international incentive groups


Melbourne Convention Bureau (MCB) has secured six international incentive groups from Malaysia, Singapore, Indonesia and New Zealand.

This will be the first time Melbourne and regional Victoria welcome back incentive groups since Australia’s international borders closed in 2020.

In May 162 South East Asian and New Zealand delegates are due to arrive filling close to 1,661 room nights.

MCB chief executive Julia Swanson said the arrival of these incentive groups is encouraging for the Victorian visitor economy following a lengthy hiatus of international travel.

“We’re thrilled to once again welcome back international corporate incentive groups, both large and small, to Melbourne,” said Swanson.

Pre-pandemic, Melbourne attracted on average just over 100 incentive groups with approximately 55,000 international delegates each year.

Across the five incentive groups arriving, delegates will visit an array of attractions in Melbourne and regional Victoria including Yarra Valley, Mornington Peninsula, Phillip Island Nature Park and the Great Ocean Road.

“Every incentive group secured by MCB visits regional Victoria,” said Swanson.

“There is an abundance of experiences available all within a short drive from the city centre – from coastal attractions, wine and dine experiences to nature and adventure-based activities.”