Melbourne secures blockchain blockbuster

Melbourne has secured two of the world’s leading technology conferences expected to attract 1,200 global blockchain gurus and technology players to the city over the next two years.

In an Australian first, Melbourne will host the largest blockchain series in the world, the World Block Chain Summit (WBS) 2022 and the Association for Computing Machinery’s annual international conference on multimedia, the ACM International Conference on Multimedia (ACM MM) in 2024.

Both events will be hosted at the Melbourne Convention and Exhibition Centre, with the WBS held from 15-16 September 2022 and the ACM MM from 28 October–1 November 2024 .

Through a partnership with Victorian Government, Business Events Australia, global business events and consulting firm Trescon, Monash University, as well as local organising committees from across Australia and the Asia Pacific region, Melbourne Convention Bureau (MCB) steered the proposal to secure these events for Melbourne.

“Our city’s growing reputation is credited to its healthy startup ecosystem and vibrant creative industries which attract high profile events,” said MCB chief executive Julia Swanson.

“Melbourne has a global reputation for collaboration with federal, local and state governments, as well as city-wide partners working together to successfully secure and deliver conferences.

“This collaborative approach sets us apart, this unrivalled expertise means Melbourne stands alone in its ability to deliver world class business events.”

Trescon CEO Mithun Shetty is happy to bring the world’s biggest and most-elite blockchain summit series to Australia for the first time.

“Key Government bodies across the globe have utilised Trescon and WBS as a launchpad in their roadmaps for emerging technologies,” Shetty said.

“With the help of MCB and the Victorian State Government, the Australian edition will be executed with a strong focus to attract investments to Victoria.”

Tourism Australia supported the outcome through its Bid Fund Program.

“The strong support of MCB, the Victorian Government and Tourism Australia along with the expertise that Victoria and Australia have in digital technologies and multimedia will ensure the event is a great success for our global community,” said Professor Alberto Del Bimbo, ACM SIGMM Chair.