Melbourne & Olympic Parks generated $740m in visitor spend

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More than three million visitors flocked to the Melbourne & Olympic Parks precinct to enjoy almost 100 concerts and 50 other entertainment events last financial year, generating more than $740 million in visitor spend.

More than 939,000 fans attended the Australian Open, 39 per cent of whom travelled from outside of Melbourne.

Outside of the Australian Open, more than two million people attended 398 events in 2022–23, the most in the precinct’s history, according to The Melbourne & Olympic Parks Precinct-Wide Social and Economic Value Study.

“Melbourne & Olympic Parks is a sporting and major events precinct that rivals any of its kind around the world, helping fill Victoria’s major event calendar, supporting businesses and bringing visitors to our state,” said Minister for Tourism, Sport and Major Events Steve Dimopoulos.

“We’re so proud to have supported Melbourne & Olympic Parks with vital investment that has helped it remain a world-class sporting precinct for both participants and spectators alike.”

Melbourne & Olympic Parks CEO John Harnden said the precinct is unique globally.

“The versatility of spaces and breadth of content providing a one-of-a-kind destination for live events,” he said.

“We are committed to continuing to drive significant benefits for the state and people of Victoria across the precinct’s operations, ensuring it remains a source of community pride, and a key driver in Melbourne’s liveability for years to come.

“The appetite for live experiences continues to grow, with the precinct set to top 3.7 million visitors this year. “We look forward to continuing to work with our partners to grow the diversity of content and ensure a close relationship with the people of Victoria.”