Melbourne Grand Prix driving occupancy over 90% across Marriott hotels

prix

The Melbourne Grand Prix has boosted Marriott’s Melbourne properties which have posted a 4 per cent increase on average daily room rates over the race weekend.

The strong demand follows Melbourne’s hosting of the second major international sporting event this year, with the success of the Australian Open in January.

Sean Hunt, Marriott’s local boss, said the partnership between Marriott Bonvoy and the Australian Grand Prix Corporation has again bolstered the hotel giant’s revenue in the lead up to the race.

“Occupancy across our (ten) Melbourne properties is sitting at around 91 per cent for the March 22 to 24 period and our average daily room rates are pacing 4 per cent ahead of the 2023 event,” he said.

“International room nights make up 46 per cent, and domestic room nights 54 per cent, citing the strong international drive of the world’s fastest motorsport event.

“Our two newest Melbourne properties, Le Meridien Melbourne and The Ritz-Carlton Melbourne are driving buoyant results. The premium and luxury category is performing very well, with these properties sitting at 85 per cent and 94 per cent over the race weekend respectively, demonstrating the strong demand major events drive into the city.”

Marriott Bonvoy’s partnership with the Grand Prix will also see Bonvoy Members, VIPs and guests have access to a range of premium Race Day viewing, access to the Paddock Club, Pit Lane, Pit Lane walk and the invitation-only Glamour on the Grid event.