Melbourne Fashion Festival marks return to events for Victorians

Melbourne Fashion Festival (MFF) has announced it will go ahead in March next year.

“The 2021 Festival will offer audiences a second-to-none program of live and digital events with a strong entertainment and shopping itinerary to encourage social engagement and growth within the Victorian creative and retail economy,” said Yolanda Finch, MFF’s Acting CEO.

“The challenges of 2020 have provoked innovation across fashion, retail and creative sectors. The local recovery pathway is led by diverse points of view that show us a reimagined world in which to conduct business and create new ways to connect with one another. It’s also being led by the customer that now shops more mindfully, buys locally, connects globally, and seeks experiences spanning both real and virtual realms.

“The Festival program takes this unique opportunity to reach out to audiences in all the spaces where they play, work, imagine, shop and interact, to share experiences that allow both creators and audiences alike to express themselves through fashion.”

The 10-day Festival will take place from March 11 – 20 across multiple locations and digital platforms.

Victoria’s Minister for Creative Industries, Danny Pearson welcomed the Festival’s return.

“Like many creative industries, our fashion industry has been hit hard by the challenges of 2020,” he said.

“The 2021 Festival will be a celebration of the resilience, adaptability and innovation that characterises the industry and the talented people who power it.

“It will also mark a welcome return to the events Victorians enjoy, and that contribute so much to our economy and vibrant cultural life here in the creative state.”