Melbourne coronavirus spike forces cancellation of Fine Food Australia 2020

Fine Food Australia has cancelled its 2020 edition due to the ongoing uncertainty caused by the reintroduction of Stage 3 COVID-19 restrictions in Victoria.

Diversified Communications managing director David Longman said despite the team’s best efforts, conditions are not right to run the event this year.

“We didn’t make this decision lightly,” he said. “There are multiple industries that have relied on us running this year, however we know this is the right and safest decision to make at this point.

“Our highest priority as event organisers is the health and safety of our exhibitors, visitors, speakers, contractors and staff.”

Over the past few months the Fine Food Australia team have consulted the market and launched a number of initiatives aimed at supporting the industry. A new digital content initiative, Hospitality Unites, has been launched to support the foodservice industry through the various stages of lockdown and recovery across Australia.

In addition, a new online business-to-business product directory will be launched to facilitate business remotely.

“This new directory will transform Fine Food from a physical event into a vital digital tool for our 92,000+ trade buyers and our 1,000+ exhibitors,” Longman said. “We want to ensure our buyers and exhibitors continue to connect in these extremely challenging conditions and this resource will facilitate remote business 365 days a year.”

Fine Food 2021 will be held on September 6-9 at the International Convention Centre in Sydney.