Melbourne Convention Bureau nets $500m in secured events

Melbourne Convention Bureau (MCB) has netted $500 million in business events secured for Victoria this financial year.

This milestone achievement cements business events position as the highest yielding sector in Victoria’s visitor economy, with 86,000 international business event visitors arriving in Melbourne across 2018.

“MCB has set a new benchmark, with half a billion dollars in events secured this financial year for the Victorian economy,” said Melbourne Convention Bureau acting CEO Julia Swanson. “This is an enviable events calendar that will be anchored in the state long term and provides certainty for Victoria’s visitor economy for years to come.

“This significant achievement is a testament of MCB’s efforts and ‘Team Melbourne’ approach. Thank you to the Victorian Government, Melbourne Convention and Exhibition Centre, the City of Melbourne and our partners, for supporting us in driving Victoria’s global standing as a premiere destination for business events, and continuing Melbourne’s reign as Australia’s business events capital.”

This success can be attributed to several significant wins, including the 2023 Rotary International Conference, the most valuable conference ever won for the state, expected to attract 20,000 Rotary members from over 200 countries and regions worldwide and injecting over $110 million into the Victorian economy.

Other notable conferences include The International Convention of Jehovah’s Witnesses, Nov 2019; International Congress of Genetics, July 2023; 20th International Union of Basic and Clinical Pharmacology (IUPHAR) World Congress of Basic and Clinical Pharmacology, 2026; and the World Congress of Philosophy, July 2023.

The $205 million redevelopment of the Melbourne Convention and Exhibition Centre, including construction of the Novotel Melbourne South Wharf, has also been a key factor in building the state’s business events capacity – cementing the precinct’s reputation as a world-leading conference hub.

“I applaud the Melbourne Convention Bureau on this significant contribution to our visitor economy,” said Minister for Tourism, Sport and Major Events, Martin Pakula.

“No one does business events quite like Victoria, and MCB’s outstanding efforts are to be commended.”