Melbourne Convention and Exhibition Centre targets live music market

Melbourne Convention and Exhibition Centre (MCEC) is launching a new package aimed at the live music market.

An investment in new technology and infrastructure has enabled MCEC’s exhibition bays to be reimagined with staging, lighting and audio set ups to bring live music events to life.

MCEC chief executive Peter King said the 3000 general admission space will give touring companies another venue option in the heart of Melbourne.

“We’ve hosted countless live music events in our Plenary and know we have the cutting-edge technology and expertise to bring these events to life,” King said.

“Expanding our options for ticketed events is a natural progression, Melbourne’s been losing some of those spaces, and we’re looking at where we can fill the gaps.

“Whoever you’re planning to put under the spotlight, we have the support, space and experience to ensure your event stands out from the crowd.”