Mega Amway China incentive to Cairns puts regional Australia on the radar

Cairns has wrapped up a major leadership seminar program with over 6000 Amway China business owners visiting the region for the first time.

In waves of over 900 guests at a time, top performing sellers experienced the Cairns and Great Barrier regions lifestyle with bespoke experiences ranging from wildlife encounters to fine dining.

“The seamless operation of Amway China’s large scale Leadership seminar program is proof that Cairns has the infrastructure and capability to welcome large groups,” said Rosie Douglas, general manager of Business Events Cairns and Great Barrier Reef.

“Our world-class hotels, restaurants, attractions and event delivery capabilities make Cairns a strong contender for large scale Leadership seminar and business events.”

With over 65 per cent of guests arriving on direct services from Asia, the groups were welcomed to the city by locals and tourism operators who collaborated to provide five days of memorable experiences.

“This visit by Amway China was not the first time they have visited Australia, but importantly it was the first to a regional Australian destination,” said Penny Lion, executive general manager events, Tourism Australia.

“Cairns has demonstrated it can deliver a flawless event to the important Chinese Leadership seminar audience, and we are thrilled that Amway sales agents enjoyed yet another inspiring trip in Australia.”

Groups experienced Skyrail Cableway where up to 100 sales agents took off every 15 minutes in the cable cars. Other experiences included Rainforestation Nature Park, a full day tour with Great Adventures and a tour of the new Cairns Aquarium.

A new extension to the Australian Armour and Artillery Museum in Cairns was transformed into business sessions by day and a gala dinner by night.

Groups were accommodated throughout the city including the new Riley from the Crystalbrook Collection, the recently refurbished 184-room Shangri-La Hotel, The Marina, Cairns and the renovated Pullman Reef Hotel Casino.

“The feedback from sales agents has been outstanding and they have left Cairns more motivated and inspired to perform when they get home,” said Douglas. “They embraced our tropical lifestyle, enjoyed our local seafood and fresh produce and a new knowledge of the Great Barrier Reef and Australian wildlife.”