Last month’s MEETINGS 2022 in Christchurch saw NZ$107.5 million worth of business provisionally secured during the two days, a 45.3 per cent increase on last year’s show.
An independent survey commissioned by Business Events Industry Aotearoa (BEIA) showed after attending MEETINGS, 79 per cent of all buyers said they were booking business as a result of the event, while 21 per cent were still considering options, such as final destination choices.
BEIA chief executive Lisa Hopkins says the numbers reflect the increasing popularity of New Zealand as a business events destination.
“This is an extraordinary result and speaks highly to the quality of the exhibitors and buyers who travelled from around New Zealand and Australia to Christchurch,” she said.
“Aotearoa New Zealand is wowing event organisers with cutting-edge new infrastructure across the country, air connectivity which continues to expand every month, incredibly diverse regional character, strong cultural values, and innovative sustainability practices.”
The two-day MEETINGS event held in mid-June saw record attendance with over 100 Australian hosted buyers, and 110 New Zealand hosted buyers. Hosted buyers who were surveyed recorded a 233 per cent increase in the number of delegates expected to attend a business event in the coming year. “While the daily rate per delegate is down by 14 per cent since 2021, this is offset by the volume which is considerably higher,” said Hopkins.
Day buyers from across New Zealand recorded a significant increase in the daily delegate spend, up from $293 per day last year to $566.