Medical conference switches from in-person to virtual in 48 hours

International Convention Centre Sydney (ICC Sydney) has adapted to changes in restrictions to swiftly convert a planned in-person medical event into a completely virtual event.

The Royal College of Pathologists Australasia (RCPA) Pathology Update 2021 has been converted into a virtual event for 1,220 medical and health professionals across the nation using ICC Sydney’s Connect platform, complete with keynote speakers, workshops, breakout sessions and exhibition content.

“The ongoing flow of information to association members, business and all organisations is arguably ever-more important during a crisis and I couldn’t be more proud of the team for their detailed scenario planning and now exceptional delivery of Pathology Update 2021,” ICC Sydney CEO Geoff Donaghy said.

“The detailed planning of the conference and exhibition allowed ICC Sydney to transform the event from hybrid to 100 per cent virtual in just 48 hours.”

By designing its event resourcing with ‘dual purpose’ roles, when all 180 presenters moved from on-site to virtual, ICC Sydney shifted its service delivery model from an on-site support model through the Speakers Preparation room to a virtual support model via an online concierge service.

“From the outset, we selected ICC Sydney to help us plan a ‘what if’ scenario for Pathology Update 2021,” said Dr Debra Graves, CEO of RCPA.

“We have a multifaceted program that required expert coordination and a tried and tested innovative virtual event solution and to this end, ICC Sydney has been central to the successful delivery of our event once again.”