MCEC’s newest event space offers immersion into life of Van Gogh

Melbourne Convention and Exhibition Centre (MCEC) has opened event bookings for its newest space THE LUME Melbourne from September.

THE LUME Melbourne’s inaugural show, Van Gogh, will take guests on a journey into the world of Vincent van Gogh that includes a 45-minute feature show and 15 minutes of featurette shows.

Exclusive events within the gallery are perfect for guestlists of 200-1200 pax (COVID-19 capacity limits permitting) and include an exclusive food and beverage package.

Non-exclusive events are also a possibility thanks to the mezzanine level. The space can be booked during gallery hours for smaller events up to 100 guests.

Peter King, MCEC’s chief executive, said the space offers a multi-sensory experience on an unrivalled scale.

“Where else can you be immersed amongst Vincent van Gogh artwork while hosting your networking event, gala dinner, product launch or post-conference drinks?” he said.

“THE LUME Melbourne provides an unparalleled opportunity to engage your guests and create a completely unique event experience.”

Bruce Peterson, founder of Grande Experiences, the creator and producer of THE LUME Melbourne, said the experience was “a real gamechanger for the events industry”.

“Where else can you integrate brand or product so seamlessly and efficiently into the venue?” he said.

“An event at THE LUME Melbourne will remain an unforgettable experience for all your guests.”