MCEC’s Good Friday Appeal raises $23m for sick kids


The Good Friday Appeal and Melbourne Convention and Exhibition Centre (MCEC) teamed up for the tenth year, raising over $23 million to support The Royal Children’s Hospital.

Almost 95,000 people visited MCEC on the day in support of the event.

“This day demonstrates the community’s support for the wonderful work of The Royal Children’s Hospital. MCEC is so proud to play a role in making the Kids Day Out a day of fun, optimism and celebration,” said MCEC chief executive Natalie O’Brien.

“Each year our team looks forward to creating a fun day for the kids and contributing to the success of the Appeal.”

Celebrations for the 10-year partnership with Good Friday Appeal started at MCEC last month, with a chocolate egg decorating masterclass for 10 ambassadors and their families.

“This year is an important milestone for our partnership and what better way to celebrate it than to invite special Ambassadors into our kitchen for a morning of fun. We wanted to provide an opportunity for those who otherwise may not be able to participate in Easter festivities,” said MCEC pastry chef Alessandro Bartesaghi.

Rebecca Cowan, executive director of the Good Friday Appeal, thanked MCEC for their decade of support.

“We are incredibly grateful to the Melbourne Convention and Exhibition Centre for the support, professionalism and expertise they have provided over the past 10 years in support of the Good Friday Appeal,” she said.

“This year has been no different as we say thanks for a decade of support, donating countless hours and millions of dollars in waived venue hire, technology, resources and catering.”