MCEC appoints new director of business relaunch as it focuses on Covid-19 recovery

Helen Fairclough has taken on a new role at MCEC to focus on recovery.

Melbourne Convention and Exhibition Centre (MCEC) is turning its focus to the future to ensure the business is set up for ongoing success post-coronavirus with the appointment of Helen Fairclough to the role of director of business relaunch.

“Like many in the event sector, we have found ourselves in the position of not being able to perform our core business at this time, and the immediate loss of revenue has proved challenging,” MCEC chief executive Peter King said.

“Our immediate focus has been the safety and wellbeing of our customers, people and the community, which is why we were the first convention and exhibition centre in Australia to make the call to close our doors and help fight the spread of Covid-19.

“Now, we are turning our attention to securing MCEC’s future, both now and post-Covid-19.”

Previously MCEC’s acting chief operations officer, Fairclough will focus on exploring new business models, products and revenue streams across local, national and international markets.

“Helen is uniquely placed to guide the business through a process that looks at every aspect of what we do well, what we could do better and what we have never done before, but may be able to do in the new world,” King said.

“Through this process, we will be living our values of courage and curiosity, and I’ve given Helen the licence to be unrestrained in what we explore as a business.”

Fairclough said she will build on her experience from previous roles within the business.

“My remit is to ensure we take advantage of this rare opportunity to ‘pause and reflect’, so we can position MCEC at the forefront of the industry when we make it to the other side of the pandemic,” she said.

“This is an exciting time to navigate through the change ahead. Even when MCEC is able to reopen its doors, we must accept that the world has and will continue to change. For this reason, MCEC must change too.”

In the coming months MCEC will be inviting customers and partners across the industry to collaborate.

“We hope to have many updates to share with you about new projects and initiatives over the coming months,” Fairclough said.