Melbourne Convention and Exhibition Centre (MCEC) has appointed Melissa Sweetland as Chief Commercial Officer.
Sweetland joins MCEC from her own strategic advisory firm, which she is currently running. Prior to that, she was Deputy Vice Chancellor, Engagement & Vice President at RMIT University.
“Melissa’s appointment comes at a time when we require additional commercial experience, strategic guidance and some new perspective to drive innovation for our business,” MCEC chief executive Peter King said.
“We are excited to have someone of Melissa’s calibre, who can help us build a team that has the capacity and capability to adapt to the new and changing world.”
The Chief Commercial Officer role will bring together all the commercial aspects of MCEC’s business under one hat, including IT, sales and marketing.
“It’s an honour to join the MCEC team and be tasked with ensuring one of Melbourne’s most iconic assets remains a world leader and returns to delivering significant economic and cultural value to Victoria,” said Sweetland.