McCorkell partners with RainFocus in Asia Pacific

McCorkell managing director Karen Powell.

Marketing agency McCorkell have been appointed an official Asia-Pacific Partner of event marketing and management platform RainFocus.

McCorkell is one of only nine members in the global RainFocus Partner Program.

“I’ve been waiting forever for a pure end-to-end event platform that can personalise engagements across virtual, physical and hybrid experiences, and RainFocus is the first Eventech solution to nail that brief,” McCorkell head of events Sara Walter said.

“It offers the real-time data intelligence we need to inform strategic planning, and we cannot wait to demonstrate to our clients what RainFocus is capable of for their future event programs.”

McCorkell managing director Karen Powell said the partnership with RainFocus “will help brands with a simplified, sustainable and scalable virtual event operating model”.

“Brands can now bake physical, virtual, and hybrid event engagements right into the core of the Martech stack, creating real-time data scale without integration frictions, like the need for multiple plug-ins or the risk of data breach,” she said.

“Through this world-class partnership, we plan to scale up virtual event management and programs across APJ for multi-national brands.”