MCB drops the latest edition of its Melbourne e-Guide


The Melbourne Convention Bureau (MCB) has launched the second edition of its interactive Melbourne e-Guide highlighting the city’s strengths as a leading destination for business events.

Special features include how to create first class VIP experiences at iconic venues such as the Melbourne Cricket Ground, Flemington and Melbourne & Olympic Parks, to learning how to weave your business event or itinerary program around one of Melbourne’s major events such as the Australian Formula 1 Grand Prix.

Event planners will also enjoy learning about Melbourne’s unique new venue offerings for major business events, benefit from an update on the city’s Accor properties, receive tips for hotels with excellent twin-share rooms to consider and product and venue ideas to take their event to the next level.

“We’ve received positive feedback on the first e-Guide’s useful content, easy-to-read layout, accessible design and itinerary mapping ability,” said MCB CEO Julia Swanson.

“Melbourne is constantly evolving, innovating and adapting to meet new needs in the business events sector. Since launching the first edition in last year, the e-Guide has become an essential planning tool, encouraging both planners and delegates alike to rethink their next visit to Melbourne.

“Both event planners and delegates will also find the e-Guide’s interactive map, used for researching and creating custom itineraries, a fantastic way to uncover all the exciting offerings available during, pre and post the business event.”

The embedded interactive map in the e-Guide enables event organisers and attendees to seamlessly plan their trip and create custom itineraries for site inspections, delegate tours and pre-and-post conference travel, with the aid of videos, images, 360-degree experiences, product descriptors and hyperlinks.

Offering geographic location or category search functions such as Eat, Play, Relax, Conference and Caffeinate, the map is an effective way to familiarise users with how to maximise their time in Melbourne.