Marriott to open Luxury Collection hotel on the Gold Coast


Marriott International will open its second Luxury Collection property in Australia on the Gold Coast in 2027.

The Marina Mirage Gold Coast, a Luxury Collection Resort will form part of the Marina Mirage mixed-use precinct, which will include an array of local award-winning restaurants and boutiques, wellness, health and beauty facilities and a new state-of-the-art marina.

The Marina Mirage Gold Coast, a Luxury Collection Resort is anticipated to feature 122 guest rooms, a signature restaurant, expansive function and event spaces, a rooftop bar and pool, jacuzzi, garden and day spa.

“The reimagination of the iconic Marina Mirage precinct presents an inspiring opportunity to expand our luxury footprint on the Gold Coast, a market we know very well, after more than 35 years’ experience operating the city’s two leading resorts under our JW Marriott and Sheraton brands”, said Richard Crawford, Marriott’s Vice President of Hotel Development for Australia, New Zealand and Pacific.

“The destination’s resilience during and post pandemic has been remarkable, and we are very confident that proven demand for high-quality hotel experiences will be a strong foundation for the success of our first Luxury Collection property on mainland Australia.”

Marina Mirage Gold Coast, a Luxury Collection Resort will become part of an expanding portfolio that encompasses over 130 Luxury Collection hotels and resorts worldwide.

“It will mark the second Luxury Collection property in Australia joining The Tasman, a Luxury Collection Hotel in Hobart, which has won numerous prestigious awards since opening in 2021,” said Crawford.


The announcement comes as the Gold Coast’s visitor economy continues to rebound in a changing market.

“In the 12 months to March, the Gold Coast generated $7.4 billion in total visitor expenditure and welcomed 11.6 million total visitors, up 28 per cent and down 17.8 per cent respectively on 2019 levels,” Experience Gold Coast CEO John Warn said.

“These visitors stayed a total 22.8 million nights, just 13.3 per cent shy of 2019 levels with an average stay of 8.15 nights for domestic overnight and international visitors combined.”

International visitation continues to recover, with 651,000 international visitors from top markets including New Zealand, South Korea, the UK, China and USA.

“New Zealand remains the Gold Coast’s largest international market, now fully returned to 2019 levels with 211,000 Kiwi visitors while South Korea has shown strong growth, reaching a record 55,000 visitors,” said Warn.

“We continue to focus on the opportunities ahead as a multi-faceted destination – expanding our event offerings, promoting mid-week travel, enhancing our cultural credentials and attracting high-yielding markets for future growth.

“The next six months are going to be huge when it comes to events on the Gold Coast, giving interstate visitors more reasons to travel here.

“We’re on the cusp of announcing two major sporting events for the coming months and Pacific Airshow Gold Coast is about to drop its second wave of extraordinary performers that will boost already strong ticket sales.”