Marina Bay Sands forms alliance with Events Industry Council

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Marina Bay Sands Expo and Convention Centre has become a strategic partner of the Events Industry Council (EIC) while simultaneously deepening its relationship with the Professional Convention Management Association (PCMA).

Marina Bay Sands three-year partnership with EIC will provide the convention centre with a robust platform, offering strategic recognition and thought leadership opportunities in collaboration with EIC’s Certified Meeting Professional (CMP), CMP Fellows, and Knowledge programmes.

As part of the partnership, 100 client-facing staff in Marina Bay Sands will be accredited with the Sustainable Event Professional Certificate within the next 12 months, up from the current 50.

The partnership will also enable more EIC-led initiatives to take place in Asia, including training programmes and study missions.

“We are honoured to be the first convention centre in Asia to collaborate with the Events Industry Council as a strategic partner,” said Ong Wee Min, vice president of conventions & exhibitions, MICE at Marina Bay Sands.

“This partnership not only recognises our commitment to excellence in the events industry but also highlights our dedication to thought leadership, sustainability, and innovation. We are excited to foster the exchange of best practices and contribute to the growth and development of the industry.”

EIC CEO Amy Calvert said the partnership is grounded “in our shared values promoting event industry excellence”.

“We are grateful for the opportunity to work with Marina Bay Sands on a diverse set of initiatives that will benefit our industry and the event professionals we serve worldwide,” she said.

Marina Bay Sands has also deepened its longstanding partnership with PCMA and will leverage the collective strength of Las Vegas Sands’ properties in Singapore and Macao.

“We are proud to deepen our partnership with PCMA by bringing the collective strength of Las Vegas Sands’ properties to this collaboration,” said Ong.

“This partnership represents an exciting new chapter, harnessing the expertise and resources of both Singapore and Macao to deliver even greater value to our stakeholders and the industry as a whole.”

Sherrif Karamat, president and CEO of PCMA, said Singapore has “punched above its weight globally and within the business events industry”.

“Marina Bay Sands personifies such leadership,” said Karamat. “PCMA, for its part shares the same passion, commitment, and leadership in the business events arena globally and with our deepening relationship with Sands, we will use our collective strength to further drive economic and social good through business events in the region and around the world.”