Malaysia launches new fund to bolster business events industry

Malaysian has launched a US$1.2 million (RM5 million) promotional fund to support tourism development.

Known as GAMELAN Malaysia, the fund will support promotional activities and trade show participation, with up to a 50 per cent reimbursement for industry players.

Kuala Lumpur Convention Centre general manager Alan Pryor welcomed the announcement.

“We will be encouraging industry players to utilise the fund to increase their participation in travel fairs and exhibitions and organise roadshows and sales missions,” he said.

“We are also planning to use this as an opportunity to increase our engagement and open further dialogue with the government on the benefits of the business events industry.”

Borneo Convention Centre Kuching CEO Eric van Piggelen said the fund will benefit the overall tourism and business events sectors.

“This will greatly bolster the marketing efforts of our business events industry players, especially when paired with existing support received from government agencies,” he said.

“In the long term, it can prove to be beneficial in increasing the visibility of Malaysian business events in an ever-growing and competitive market, particularly with the rise of emerging countries in the region such as Thailand and Vietnam.”

Pryor also heads the recently formed Business Events Council Malaysia (BECM), which intends to tap the funding to boost its advocacy efforts.

“We can work together to boost the growth and professional development of Malaysia’s business events industry and better align initiatives to the key economic sectors and social imperatives, driving the development and prosperity of the country,” he said.

“We are pleased that momentum is growing and that collaboration is taking place on a more consistent basis, in order to reach common goals for the benefit of the industry.

“Our sector leaders play an important role in cascading information so we can drive advocacy and government engagement more effectively.”