Major interstate conference signals return of confidence in Adelaide

Adelaide has this week welcomed 2,500 business delegates, mainly from interstate, for the Australian Water Association’s Ozwater’21 annual national conference.

The conference comes as a result of the Adelaide Convention Bureau’s (ACB) 85 per cent success rate in having its booked business events postpone from 2020, rather than cancel.

As a result of a new ACB business event volume-bidding strategy sanctioned by the South Australian Government, more events with an interstate delegate focus are on the horizon for Adelaide.

Other events which had already been secured by the ACB include the National Architecture Symposium (August 2021 – 1000 delegates); International Commission on Irrigation and Drainage Congress (May, 2022 – 800 delegates); and Cranes Industry Association (October, 2022 – 450 delegates).

“The economic value of business events has led to significant health and safety collaboration between the ACB and the State Government to ensure interstate business delegates have the confidence to see Adelaide as the safest city in which to resume the business face to face normality that we know companies have been crying out for,” said ACB chief executive Damien Kitto.

“This includes a stringent all-venue Covid management plan for business events worked on with Health SA, and it follows the COVID SA-fe business event plan released in June 2020. This coupled with our new State bidding strategy indicates we are ensuring a strong post COVID recovery.”

Ozwater’21 is being held at the Adelaide Convention Centre (ACC), with general manager Simon Burgess saying confidence was key.

“Having business event clients understand the safety Adelaide and its business event venues provide for their delegates is definitely enabling us to lead the national business event recovery through confidence,” he said.

“In conjunction with the ACB’s recovery methods, in the next few months the ACC will host Australian Institute of Aboriginal and Torres Strait Islander Studies Summit, Conference of Major Superannuation Funds and the Australian Medical Students’ Association National Convention.”