Major events deliver $2.5b to Victoria

A new independent study has found that the value of major events to the Victorian economy has soared to $2.5 billion a year.

The Eventful Year 2018 report by Ernst & Young found that major events attracted almost 6.9 million international and interstate visitors to Victoria, up 24 per cent in two years.

Minister for Tourism, Sport and Major Events Martin Pakula welcomed the findings of the report, which showed major events contributed $2.53 billion to the economy last year, an increase of $700 million since the Andrews Labor Government was first elected at the end of 2014.

The report also found that 98 per cent of people agreed or strongly agreed that major events put Melbourne on the map internationally, and 88 per cent agreed or strongly agreed that major events did for Melbourne what the Eiffel Tower did for Paris.

Commissioned by Visit Victoria, The Eventful Year report assessed the economic impact of major events in 2018, which included key annual attractions such as the Australian Open tennis, Formula 1 Australian Grand Prix, AFL Grand Final and Spring Racing Carnival, and one-off spectaculars such as MoMA at the National Gallery of Victoria and an NRL State of Origin match at the MCG.

“Victoria does events better than anywhere else in the world, securing the biggest and the best attractions to ensure that we continue to draw large numbers of interstate and international visitors to the state,” said Pakula.