Mackay’s largest music and food event Wisely Wine and Food Day has secured its future after signing a five year sponsorship agreement with local asset management business Wisely Group, which first signed on a year ago.
The naming rights sponsorship agreement means the Wisely Wine and Food Day is able to continue to grow and support local talent while also remaining free to the public.
“Wisely Group is committed to supporting Mackay’s most significant event of the year and ensuring our local upcoming talent has a future in the arts,” Wisely chief executive officer Chris Bugeja said.
“We are passionate about fostering the vibrant community where our employees and customers live and work.
“The resource industry is strong, but there is a local skills shortage of people. So, part of our strategy is to attract talent from the capital cities to relocate to our beautiful region.
“Large-scale attractions like the Wisely Wine and Food Day certainly help put Mackay on the map for things to see and do.”
Mayor Greg Williamson said council and the Mackay Festivals team were delighted to partner with Wisely for the next five years.
“Wisely have gone from strength to strength over the last two decades and it’s tremendous to see a local company so passionate about supporting their community,” Williamson said.
“It was also fantastic to see the Wisely team really embrace this Festival event in 2022, when they dipped their toe in as major sponsor.
“By all reports, the Wisely team turned out in force on the day and loved being able to attend an event that they supported.”
Williamson said the positive feedback from the Wisley team was overwhelming.
“That sort of wide-spread word-of-mouth is invaluable,” he said.
This year’s Wisely Wine and Food Day will be held on July 15.