To highlight the increasing breadth and depth of luxury travel product in Australia, Luxperience has announced its 2019 famil program for international buyers.
With this year’s theme ‘Experience is Everything’, the 2019 Luxperience pre- and post-event familiarisation tours capture the true essence of Australia with immersive experiences unique to specific destinations.
The experience focused program highlights areas of Active Pursuits, Wellness Retreats, Gastronomic Experiences, Nature and Coastline and Urban Escapes.
Global buyers will be given the opportunity to sample food and wine unique to New South Wales, walk the Scenic Rim of Southern Queensland’s Hinterland and enjoy yoga on the beach in Byron Bay. Some of the product featuring on the itineraries include Lizard Island, Spicers Retreats, Emirates One & Only Wolgan Valley and El Questro Homestead in the Kimberley.
“The modern high-end traveller demands go beyond the Sydney Harbour Bridge,” said Michelle Papas, Luxperience’s event director.
“They are looking for authentic Australian experiences that can’t be seen or done anywhere else in the world.
“It is only natural that we embrace this in our two to five-day familiarisation tours and further educate media and global buyers on the truly diverse range of destinations and experiences Australia has to offer.”
With Australia welcoming over 9 million international visitors in 2018, up 4.5 per cent from 2017 according to AFTA, the luxury travel product is enjoying a boom.
“Insights from our Global Buyers and overseas networks show that the interest in new experiential and niche product, especially from Australia and New Zealand, far exceeded any other preferences from their clients,” said Pappas. “This is very encouraging for our region.”
The deadline for Global Buyer applications is May 31, 2019.