Lucy Bloom to bring ‘kindness, optimism and fun’ to IBTM World

Award-winning business expert Lucy Bloom has been announced as the second keynote speaker at IBTM World 2019, taking place at Fira Barcelona on November 19-21.

Bloom’s session ‘Doing Business Differently’ will take the audience on a roller coaster ride full of fascinating experiences and business learnings. Lucy will explain why fun should be a factor in your strategic plan, how kindness and optimism can feed your bottom line and inspire ordinary people to do the extraordinary.

Originally from Sydney, Bllom’s diverse 27-year career has spanned running a successful boutique ad agency to becoming founding CEO of a women’s health charity.

She then lead a Cambodian children’s charity as the organisation’s first CEO. Her next challenge was as executive director of Inspiring Rare Birds, supporting female entrepreneurs to scale their businesses and creating the world’s first women-only speaker’s agency.

“The speech I will be giving in Barcelona covers themes not often heard at conferences and events including courage, kindness, optimism and fun,” she said. “Delegates will discover a memorable business message to apply to their own work as conference planners and will leave IBTM inspired and energised to apply these learnings to their own businesses.”

Lucy’s session will take place on the opening day, 19 November at 9.00am in Theatre 1.