Los Angeles is bringing its fabled ‘magic hour’ to the world during the coronavirus lockdown with a new campaign featuring live streaming sunsets from Venice Beach, a virtual location tour with a professional location scout, a local photographer’s tips on capturing L.A.’s epic light and more.
“Collectively, we are on our couches, at our kitchen tables, peering out our windows and dreaming for the day we are on the other side of this pandemic,,” said Don Skeoch, chief marketing officer for Los Angeles Tourism.
“Whether a form of escapism or driving inspiration for a future trip, wanderlust is at an all-time high, and we want to bring a taste of Los Angeles to these dreamers while also providing the opportunity to learn something new.
“So many of our museums, fitness studios and chefs are developing incredible virtual content and we want to shine a light on their great work while also celebrating something so special in L.A. – Magic Hour.”
Daily, Los Angeles Tourism will livestream the sunset from Hotel Erwin in Venice Beach beginning at Los Angeles (6:30 pm); Auckland/Wellington/Christchurch (1:35pm); Sydney/Melbourne/Brisbane (11:35am); Adelaide (11:05am); and Perth (9:35am).
Weekly, Los Angeles Tourism will present interactive Magic Hour experiences with artists, musicians, chefs, mixologists, photographers and other magic makers hosted by @discoverLA on Instagram, Facebook and Zoom.
First up is a Google Earth Film Location Scout of L.A. locations made famous by such films as La La Land and Blade Runner hosted by professional location scout Tristan Daoussis on April 22.
This will be followed by Magic lessons on April 27 from Justin Willman, a magician and comedian who stars in and created “Magic for Humans” on Netflix; interactive colouring session on April 29 where artist George Townley will demonstrate how to illustrate L.A.’s light; movie trivia with tour guides from Warner Bros. Studio Tour Hollywood and a discussion on L.A.’s winemaking history, paired with sips from Angeleno Wine Co.