Local experts on hand for launch of PCMA’s APAC-specific digital event course

The Professional Convention Management Association (PCMA) has launched an APAC specific Digital Event Strategist (DES) course with the addition of regional experts who will be available to answer questions and share their local experience.

The APAC experts provide “expert hours” which include opportunities for mentoring, discussion and conversation on the business events challenges facing the students.

The five regional experts include Adjunct Associate Professor Deanna Varga, managing director and founder of Mayvin Global; Darren Chuckry, founder and managing partner of HK Initiative; Justin Choy, managing director of Hong Kong at Creative Technology; Jayson Chau, senior manager of digital at Sinclair Comms; and Deborah Caldwell, Asia Pacific head of event marketing at Bank of America.

In the last 12 months over, 2,000 people have completed the DES course globally, with PCMA managing director APAC Karen Bolinger and her team working hard to tailor the program for the Asia Pacific region.

“The APAC Experts are a vital addition to the already popular course,” she said. “In APAC we have unique challenges and are working through our post-Covid plans at different speeds to the rest of the world.

“I’m thrilled we’ve been able to engage five regional experts, to help guide our industry forward, who are themselves at the top of their game.”

Varga said as the DES Expert for ‘Business Planning and Monetisation’ she will help participants “implement sustainable commercial strategies to drive revenue, profit and visitor engagement”.

“I believe these skills are more important than ever before as we navigate the post-Covid environment,” she said.

“Knowing I’ll be able to answer questions for those who are reskilling and upskilling in our industry, especially as we face significant workforce hurdles, is important to me. I’m looking forward to working through some of the APAC challenges in the expert hours.”