WA events promoter Mellen Events has been acquired by Live Nation Australia as it looks to expand its footprint in the Australian market.
The acquisition means that Live Nation Australia will have co-operating rights to hold events and concerts in Perth’s Kings Park and Nikola Estate in the Swan Valley.
“Mellen Events have built up a really successful business and reputation for reinventing spaces in Perth and WA as world-class venue sites, attracting top talent,” said Roger Field, president of Live Nation Asia Pacific.
“By welcoming Brad and his team into the fold we will provide them with the resources to expand their local business, giving us the ability to produce shows with even greater local knowledge and together we’ll work on a shared commitment to bring a greater volume and variety of shows to Western Australia.”
Events run by Mellen Events included the Ord Valley Muster, Kaleidoscope Festival of light, art and music with the City of Joondalup, A Day On The Green at Kings Park and Future Music at Arena Joondalup.
“By joining forces with the global leaders in entertainment, Live Nation, we can ensure our long-term vision for live events and continue to grow our business here in WA and nationally,” Mellen Events CEO Brad Mellen said.
“This partnership will allow us to attract the very best acts and continue to deliver a unique experience for West Australian music fans.”