Lisa Ronson to leave Tourism Australia

Tourism Australia chief marketing officer Lisa Ronson will be leaving the organisation in March to pursue a new career opportunity with Coles Group.

Tourism Australia’s managing director John O’Sullivan said that Ronson had done an outstanding job in her four years leading the marketing team.

“Lisa has been a wonderful custodian of the Tourism Australia brand,” he said. “In her time as CMO, she has brought a new level of customer centricity, commercial focus and creativity to our marketing.

“She is someone who believes passionately in the power of creative ideas and partnerships to deliver commercial results. That approach is certainly a big part of the legacy she leaves our organisation and especially evident with recent creative campaigns such as Aussie News Today, Dundee and UnDiscover Australia.

“We will not only miss Lisa’s marketing expertise, but also her enormous enthusiasm for the industry and passion for her colleagues. She’ll be sadly missed but goes with our very best wishes and gratitude for a job extremely well done.”

Ronson has led a number of award-winning Tourism Australia marketing campaigns, including Dundee: The Son of a Legend Returns, which received a Titanium Lion award at the 2018 Cannes Lions International Festival of Creativity.

“I’m hugely grateful for my time at Tourism Australia,” Ronson said. “I’ve been fortunate enough to work on so many amazing projects, with talented and enthusiastic people and for such a great brand. I will miss it a great deal, especially the team and the industry, but feel that the time is right to move on and hand over the reins.”

Ronson will help manage the transition and bed in Tourism Australia’s newly appointed global creative and digital agencies M&C Saatchi, Digitas and ASAP+.