Leo Jago appointed new chair of BECA

BECA Chair Dr Leo Jago says the event industry needs to develop relationships with government at both a federal and state level.

Dr Leo Jago has been appointed the new Independent Chair of the Business Events Council of Australia (BECA).

Jago has a strong research background in business events and the visitor economy and is recognised for his leadership in the inaugural landmark National Business Events Study as Deputy CEO and Director for Research of the Cooperative Research Centre for Sustainable Tourism.

He also helped establish the UNWTO guidelines for assessing the economic impact of business events and was heavily involved in the early work to identify the ‘beyond tourism’ value of business events.

Jago spent three years as the inaugural chief economist and general manager of Tourism Research Australia where he was responsible for the establishment and management of Australia’s national tourism research agenda.

“I am delighted to be taking on this role with BECA as I believe that the peak body will be instrumental in helping drive the recovery of business events and building Australia’s economy,” he said.

“Covid-related lockdowns and border closures have decimated the business events industry over the last two years.

“Not only do business events have a large direct economic impact, they also underpin the performance of many other sectors of the economy.”