- Mark Jan Kar has stepped up at Legends Global while Santiago Olea is new GM at Coca-Cola Arena in Dubai
Legends Global has announced two moves to bolster focus on existing and growth opportunities across the Gulf region.
Mark Jan Kar will become senior vice president, MENA and APAC strategic projects with Santiago Olea moving into the general manager role for Coca-Cola Arena in Dubai.
Santiago Olea joins Coca-Cola Arena from another Legends Global venue in the region, the King Abdullah Financial District Conference Centre in Riyadh.
“With a variety of strong opportunities across the dynamic Middle East and growing APAC market we are pleased to have Mark’s leadership continue across the region,” said Peter Loxton, Chief Operating Officer for Asia Pacific and Middle East for Legends Global.
“Last November, Legends Global announced a joint venture with Saudi Arabia’s Event Investment Fund to support the Kingdom’s Vision 2030 and invest for its fast-growing venue industry to deliver Management Services exclusively for the EIF-developed venues as they are delivered.”
Legends Global have delivered over 550 live events since opening Coca-Cola Arena and had its strongest year of sold out shows in 2025.
“The exponential growth and development across the MENA region mean we can harness the power of bringing communities together through world-class live experiences, for residents and guests, our audiences, our team and the talent we welcome to our stage,” said Jan Kar.
“The power of the Legends Global network means we can leverage our global team to access content, tours, partnerships and unique opportunities that appeal to our local audiences.
“We see entertainment and events across this region as a symbolic driver of, not only economic growth, but a desirable lifestyle.”
