La Vie appoints Sam Giles to lead 202 Elizabeth

Sam Giles is the new general manager at 202 Elizabeth .

Sam Giles has been appointed as general manager at 202 Elizabeth as La Vie Hotels & Resorts looks to grow its boutique hotel offering this year.

Giles was at Spicers Retreats for over 13 years where he was regional general manager, before moving into an area manager role for Salter Brothers.

“We’re thrilled to be welcoming Sam to the La Vie family and very pleased to have someone of his calibre not only leading 202 Elizabeth, but imparting his wealth of experience and knowledge on what it takes to manage successful boutique hotels,” said Jerry Xu, CEO of La Vie Hotels & Resorts.


“We’re finding more and more that guests are seeking more than just a place to stay for the night. They want a touch of uniqueness and a hotel with personality, which is demonstrated by the ongoing success of 202 Elizabeth and ADGE Hotel & Residences.

“We have big plans to grow our boutique portfolio across Asia Pacific, particularly in Australia, and look forward to sharing more details in the coming months.”

Giles said he is looking forward to continuing to build the momentum of 202 Elizabeth.

“The thing I love most about boutique hotels is the relationship you develop with guests during their stay which often sees them treating you and the team like family,” he said.

“My main focus will be on building a luxury experience that utilises our amazing location by giving guests easy access to local restaurants and suppliers. At the end of the day, we want guests to feel like they’re coming home rather than to a hotel after a day of exploring the city.

“Sustainability is also a big focus for us and we’re looking at ways of reducing the amount of waste, energy and water we consume at the hotel so we are building a team of people to lead this vision.”