Julie Nestor has been appointed Hilton’s vice president, marketing & eCommerce in Asia Pacific (APAC).
Nestor was most recently at eBay as chief marketing officer for Australia. Prior to eBay, Nestor spent more than a decade at American Express where she was responsible for launching the first Apple Pay service in Australia.
“Today’s consumers have rapidly evolving needs and expectations that Hilton is uniquely positioned to fulfill,” said Kellyn Smith Kenny, chief marketing officer at Hilton.
“As we accelerate our growth across Asia Pacific, we’re expanding our guest base with breakthrough marketing.
“Julie is a proven expert at building brands that customers love and I’m confident she will bring a fresh perspective that builds on our success and inspires guests to stay with Hilton’s nine brands.”
Nestor said she was proud to join Hilton as it embarks on a huge growth trajectory in the region.
“As we look towards 2020, I will be focused on driving demand for our properties and working with the team to position Hilton as the hotel of choice, especially in our key destinations,” she said.