A new tourism industry community platform to foster global industry collaboration has launched today.
Founded by tourism industry stalwart Julie King today, Bonailie is a global platform that will deliver weekly engagement and collaboration through webinars, panels, and the ability to connect with global sector partners and peers.
King said the impact of Covid-19 on the industry had been “devastating and heartbreaking”.
“It is an industry that I love and have operated in globally for 34 years,” she said.
“We knew that things could no longer continue as they had done – it was now time to reshape our vision of the future of the tourism industry, for the better and play a bigger role. Our research highlighted the need for global collaboration in shaping that future – together.”
Bonailie will produce monthly intelligence with market snapshots and insights to help the industry navigate the challenges.
“I see it as a hub for positive change that will unite the global tourism industry to collaborate for a common purpose – to drive best practice,” King said.
Bonailie will be offering the industry a 10-week global webinar series from October 12 with the first topic titled Economic Insight, Trends and 21st Century Business Models – Travel & Tourism.