Julia Swanson steps into new role at BestCities

incentive groups
MCB CEO Julia Swanson is optimistic about the return of larger business events and incentives.

BestCities has announced a host of new appointments to its board, with Julia Swanson, CEO at Melbourne Convention Bureau, stepping into the role of Treasurer.

Kit Lykketoft, Director of Conventions at Wonderful Copenhagen, will take over as Alliance Chair and Dr Edward Koh, Executive Director at the Singapore Exhibition and Convention Bureau, will be joining the board in a new role of Incoming Chair.

“After 10 years involvement with BestCities Global Alliance, I’m delighted to continue to serve on the Board and on my appointment to the position of Treasurer to drive the strategic vision of the Alliance,” Swanson said.

“The Alliance is an amazing network of leading cities that are at the forefront of business events. I deeply value the relationships and collaboration amongst our partner cities around the world. It’s an exciting time for these global perspectives to come together and chart a way forward for our sector.”

Kit Lykketoft will take over as Alliance Chair.

Lykketoft said the uncertainties and challenges of the past year “have underlined the importance of our cross-continental alliance”.

“More than ever, we must stay focused and make sure that BestCities shows its worth and brings its core pillars to life; to keep BestCities top of mind, innovative thought leadership, and build global partnerships with associations and the rest of the global community,” Lykketoft said.

“At this important time, I look forward to continue to grow our alliance’s reputation and to shape its global footprint even further through innovative partnerships and knowledge creation, and to do so along with the rest of our brilliant BestCities destinations and the BestCities team.”