Julia Swanson has been appointed as the CEO Melbourne Convention Bureau (MCB).
Swanson has been acting CEO since Karen Bolinger’s departure in April of this year.
“Julia is a passionate and driven tourism and business events professional with over 20 years of experience,” Chris Barlow, MCB’s board chair, said in a statement.
“In her 9 years with MCB, Julia has contributed strongly to the growth and success of the organisation in the global business events market.
“In her time as acting CEO, Julia has driven stronger strategic alignment with Visit Victoria through her role on the Visit Victoria Leadership Team for the overall benefit of the visitor economy.
“This appointment is recognition for Julia’s stakeholder relationships, knowledge and passion for the sector as well as leadership of the team which she has displayed since taking on the Acting CEO role.”