Joyce Weir’s new role at Globus family of brands

Global escorted tour company Globus family of brands (GFOB) is venturing into a new market with the appointment of Joyce Weir as national business development manager MICE.

Consisting of river cruising operator Avalon Waterways, coach touring companies Globus and Cosmos and independent touring brand Monograms, GFOB products span across Europe, North and South America, Asia, Africa and now Australia and New Zealand.

Weir will oversee and drive the growth of GFOB’s MICE business within the Australian market.

“I’m thrilled to be working with such a reputable company with a diverse range of travel experiences suited to groups and business events and am excited to showcase all that Globus family of brands has to offer for the meetings and incentives market,” she said.

Globus family of brands’ offerings for the MICE market include everything from luxury European river cruises along the Rhine and gala nights in Austrian castles, to chartered sailings through the Galapagos Islands and exclusively designed programmes of the Kimberley region in Australia.

“We are delighted to welcome Joyce to the Globus family of brands, to lead our MICE efforts in Australia,” said Gai Tyrrell, managing director Australasia of Globus family of brands.

“Joyce’s experience and expertise in this market will be integral over the next year as we build our MICE offerings within the industry and work with our clients to build exclusive, tailored programmes across our portfolio.”