ITB Asia gearing up for return of in-person event in October

ITB Asia is gearing up for the return of an in-person event physical in October.

With six months to go before it opens its doors, the show is attracting unprecedented demand from a total of over 600 international exhibitors from tourism organisations, hospitality and travel technology companies.

“It has been a difficult year, but the travel industry is best known for its resilience. More and more signs of the industry’s return are emerging,” said Katrina Leung, managing director of Messe Berlin (Singapore), the organiser of ITB Asia.

“With the worldwide vaccination roll-outs, the industry is right to be optimistic. After ITB Asia went completely virtual for the first-time last year, I am more than pleased that we are returning to an in-person event this October.”

The ITB Asia Team will work with the Singapore Tourism Board to facilitate the entry of short-term international visitors to attend the show.

Under the Ministry of Health’s current guidelines, selected groups of travellers are allowed to enter for essential business, official or work purposes and will not be required to serve a Stay Home Notice.

However, they are required to undergo COVID-19 tests during their stay, including before departure and upon arrival, and to follow a strict, controlled itinerary, limiting interactions with the wider community for the first 14 days.

“Drawing from the lessons and past experiences, the ITB Asia Team will ensure a trade show with robust safe management measures in place to provide a safe environment for all ITB Asia attendees,” said Leung.

The MICE Show Asia 2021 and Travel Tech Asia 2021 will take place in parallel to the show.